Think about James Bond, dangling over a vat of sharks. Open loops are used all the time in the movies. The information is the same, but the level of attention and even fascination on the reader’s part is greatly heightened by the structure, leading to better retention and potential for persuasion. No matter the medium, you always want to grab attention quickly and hold it while you provide the surrounding facts, lessons, or supporting evidence. This type of opening with a delayed resolution is called an open loop, and it works for just about any type of content or copy. It finally came as the initial bullet point in a list of false claims for relief after Katrina.
The article went on for 1,136 words before explaining that opening statement. But that opening had me riveted, and it got me reading what ended up being a detailed and lengthy piece that I might have otherwise skipped. Now, any article that details accounts of fraud in the aftermath of Katrina would contain compelling information. “An Illinois woman mourns her two young daughters, swept to their deaths in Hurricane Katrina’s floodwaters. Opening the loopīack during the aftermath of the tragic effects of Hurricane Katrina, I came across an interesting article about some less-than-inspiring aspects of the devastating storm. You’ll not only increase engagement, but also add enhanced credibility to the persuasive point you’re trying to make. This simple strategy is something you can use in your marketing content, your sales copy, and your live presentations. Tarantino and his co-writer Roger Avary won for Best Original Screenplay, which is truly the foundation of an exceptional film.ĭespite the groundbreaking inventiveness, Pulp Fiction also expertly uses a common writing technique that grabs attention right from the beginning, and magnetically holds that attention through a form of psychological tension generated by our short-term memories. Pulp Fiction was nominated for seven Oscars, including Best Picture. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various subjects. You’ve seen Pulp Fiction, right? It’s the classic 1994 dark comedy crime film written and directed by Quentin Tarantino.
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